Cost of Opening a BJJ Gym In 2025

Key Takeaways

Introduction

Opening a Brazilian Jiu-Jitsu gym is a dream for many martial artists, but it comes with a variety of upfront and ongoing costs that every future gym owner should carefully evaluate.

Whether you're planning to launch a small academy or a full-fledged facility, understanding the financial landscape can help you avoid surprises and build a sustainable business.

Why MAAT is in the position to help

With over 300 BJJ and MMA gyms already using MAAT, we've worked alongside countless coaches and gym owners to help launch successful academies.

From setting up memberships to automating payment collection and belt tracking, MAAT offers everything a new gym needs to thrive.

Our hands-on support has helped many owners go from zero to fully operational in weeks.

Key Costs to Consider When Opening a BJJ Gym

1. Facility Costs

Investing in a professional facility is crucial to creating a welcoming, safe, and practical training environment. The space you choose impacts your capacity, visibility, and retention. A well-located, clean, and functional gym builds trust with new students and offers a foundation for long-term growth.

Estimated Total: Roughly 6000€ to €15000€ for setup.

• Lease or Rental Fees: 1000€ to €5000€/month depending on the city and location.
• Deposits and Renovations: Expect to pay 2-3 months' rent upfront. Renovations like changing rooms, mat installation, and signage could cost 3000€-€8000€.
• Utilities: Heating, electricity, and water: 300€-600€/month.

2. Equipment and Furnishings

High-quality mats and furnishings not only ensure safety and comfort but also show professionalism. Cutting corners here can lead to injuries and poor student experience.

Estimated Total: Around 3500€ to 8000€.

• Mats: Essential for safety. 20€-40€/m². For a 100m² area, expect 2000€-€4000€.
• Training Gear: Optional retail items (gis, rash guards) can generate revenue. 1000€-2000€.
• Furniture: Reception desk, lockers, benches, mirrors, etc. can cost 500€-2000€.

3. Licensing, Insurance & Legal

Operating legally and safely is non-negotiable. Licenses ensure compliance, and insurance protects your gym and students from liabilities.

Estimated Total: Around 1000€ to 2500€.

• Business License & Registration: 200€-500€ depending on your location.
• Insurance: Annual liability and property insurance: 600€-1200€.
• Contracts & Waivers: Legal templates or custom documents: 300€-1000€.

4. Marketing & Branding

Your launch will only succeed if people know you exist. Smart investment in branding and promotion ensures a steady stream of new members from day one.

Estimated Total: Around 1200€ to 3000€.

• Website & Social Media Setup: A clean, professional site can cost 500€-1500€.
• Signage & Logos: High-quality visuals help establish credibility: 500€-1000€.
• Launch Campaigns: Online ads, flyers, and promos: 300€-1000€.

5. Staffing and Salaries

Qualified, passionate staff shape the culture and quality of your academy. Even if you're the head coach, admin help can free up your time to focus on teaching and growth.

Estimated Total (first 3 months): Around 6000€ to 12000€.

• Head Coach Salary: If not self-coaching: 1500€-3000€/month.
• Admin/Reception Help: For customer service and admin tasks: 500€-1000€/month.
• Guest Instructors: Events and seminars boost visibility and learning. Budget 200€-1000€/event.

6. Gym Management Software

Running a BJJ gym without proper software is inefficient and risky. From attendance tracking to billing, a system tailored for BJJ and MMA gym like MAAT saves hours each week.

• Why MAAT: Purpose-built for BJJ, it includes belt tracking, attendance, payments, and more.
• Cost: 59€/month + transaction fees
• Value: Smooth operations, fewer errors, better student retention, and customer support via WhatsApp.
• Estimated Annual Cost: Around 600€/year, one of the best ROI investments you can make.

Total Estimate for Starting a BJJ Gym

Depending on size, location, and staffing model, the initial investment to open a BJJ gym can range from 10000€ to 35000€. Ongoing monthly costs typically fall between 3000€ and 8000€.

This estimate includes:

• Facility rental and setup
• Basic equipment and mats
• Insurance and legal setup
• Marketing and initial staff pay
• Essential tools like MAAT gym software

Conclusion

Launching a BJJ gym is a big step, but with smart planning and the right partners, it’s entirely achievable. Platforms like MAAT not only streamline your operations but also support you throughout your journey, from setup to scaling.

Ready to start your own academy?

‍Book a Free Demo and see how MAAT can support your launch.